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by Happenings

Review event conversion and member retention

Connect Web

Track event impressions through check-ins and compare member retention cohorts.

Purpose

Track how event Impressions turn into Views, Ticket views, Tickets sold, and Checked in, and review member retention.

When to use this

Use Conversion funnel on the web when you want funnel figures for one event or across the page. Your account needs analytics access.

Step by step

  1. Open Analytics, then select Funnel.
  2. Choose a period using the day controls.
  3. Under Top events, select an event.
  4. Review its Event funnel, including Gross revenue and Net revenue.
  5. Review Member retention to compare how many members in each monthly cohort are still active.
  6. Select Back to overview to return to page-wide analytics.

Troubleshooting

  • No events with activity in this period. Choose another period.
  • Pick an event to see its funnel. Select an event under Top events.
  • No member cohorts yet. Retention appears after member cohorts exist.
page-adminanalyticsevents
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